Four-in-Ten Americans Have Close Friends or Relatives Who are Gay
According to the Pew Research Center, almost six out of every ten Americans are seriously kidding themselves. .
READ MORE...Don’t Ask Don’t Tell Them That the Gay Market is Here
Last week, the New York Times did a story saying that the candidates for president are splitting along party lines on whether to change the military’s “Don’t-Ask-Don’t-Tell” policy regarding gays in the military. The Democratic candidates are all in favor of allowing gay men and lesbians to serve in the military. The Republican candidates are [...]
READ MORE...Hispanic Market Weekly and TNS Media Intelligence – Where’s the Love?
Yesterday’s “News Briefs” email from Hispanic Market Weekly had the headline “Advertising Spending Mixed in Spanish-Language Media.” Turns out that TNS Media Intelligence released its results for the first quarter of 2007. So I opened up the HMW email to see how the Hispanic ad market is doing: – TV up 3.7% to $985.5 million [...]
READ MORE...QuieroLatino Asks the Question – Spanish or English?
The QuieroLatino Blog has a post today debating whether to launch their Latin dating site in Spanish or English. From a “gaining subscribers” point of view, I have no idea. Building websites isn’t my business. But from an “attracting advertisers” point of view, the answer seems a little counterintuitive. Just about everywhere you look, people [...]
READ MORE...Si TV Goes Hi Def
Si TV announced yesterday that they are launching a HDTV channel, cleverly named Si TV-HD. Coverage of the story includes mention that Si TV targets the key 18-34 bilingual demographic that controls most of the almost $1 trillion in Hispanic spending power. And yet people still frequently ask my why they should target Hispanics online [...]
READ MORE...
Search the blog
Read the popular posts & comments
See blog posts from the past
Recommended Links
Follow us on Twitter
