Ruby Rizo from Bromley
There’s a blog post over at Multimedia Jounalism on a talk by Ruby Rizo from Bromley that talks mostly about Hispanic audience segmentation and also throws in the misconception that Hispanics are not online. But the interesting thing was this part: I had previously thought all that needed to be done to translate a brands [...]
READ MORE...Pew Hispanic Center Report – Attachment of Latino Immigrants to Their Native Country
The Pew Hispanic Center announced the release of a report that “analyzes data from a national sample of Latinos to determine how much contact Hispanic immigrants have with their native country.” One of the interesting findings from the report is that only 1 in 10 Latino immigrants hits the trifecta of sending money back, making [...]
READ MORE...More on the Death of Marketing y Medios
Seemingly in response to my questions from yesterday, Adweek released an “Open Letter to MyM Clients and Readers” today. According to Adweek, the reason that they killed MyM is because Hispanic advertising is no longer a separate discipline, but rather an essential part of advertisers’ broader marketing plans. As they wrote: As marketers are becoming [...]
READ MORE...Where is Hispanic Advertising?
I haven’t had time to write my thoughts out on this one, but I have a question. What do these two stories have to do with each other? ‘Hoy’ Joins Google Print Program http://www.mediabuyerplanner.com/2007/10/23/hoy-joins-google-print-program/ The Death of Marketing y Medios http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003661608 Has Hispanic advertising arrived? Is it so mainstream that it doesn’t merit treatment in [...]
READ MORE...You Mean There Will Be Losers In Online Advertising?!
A Reuters story from last Friday made the bold prediction that not everybody will get rich from online advertising. The gist of the story is that although ad dollars are flowing to online marketing, there are so many companies rushing to launch advertising-supported web properties that at some point there will too many ad-supported properties [...]
READ MORE...
Search the blog
Read the popular posts & comments
See blog posts from the past
Recommended Links
Follow us on Twitter
