Think Multicultural

Advertising 2008: Internet and Spanish Language to Lead the Way

January 8th, 2008

Posted by Danny Allen

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TNS Media Intelligence released projections for 2008 ad spending yesterday. Consistent with recent trends, Internet advertising and Spanish language advertising are both growing at rates well above the average growth rate of ad spending. Overall ad spending is projected to grow at 4.2% in 2008. Internet ad spending How To Repair Your Sewing Machine. is [...]

MLB.com vs. Nielsen

January 7th, 2008

Posted by Danny Allen

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Back in September, Jose Manuel discussed how neither Comscore nor Nielsen gives reliable data on the Hispanic online market. It seems that the general market websites don't think much of their efforts either. The CEO of MLB Advanced Media, which runs MLB.com, attacked Nielsen and said that Nielsen's reports of MLB.com website traffic are “highly [...]

Target Multicultural Audiences, But Do It Right

January 6th, 2008

Posted by Danny Allen

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OMD Worldwide released a report saying that when advertisers reach out to multicultural audiences, the advertisers have to be careful to culturally relevant. However, not only do they want to be culturally relevant when reaching out to multicultural audiences, but they also have to be careful to not do it wrong by using stereotypes for [...]

New Media and Old Ad Agencies

January 3rd, 2008

Posted by Danny Allen

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what can i do to get my ex back There was an article in the Wall Street Journal ($) yesterday about how client demand and a soft economy are going to drive ad agencies to spend more of their efforts and more of their clients' money online. One of their five trends to watch in [...]

2008!

January 2nd, 2008

Posted by Danny Allen

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can i get my ex girlfriend back Happy New Year! At ThinkMulticultural we're always looking forward to what's next in multicultural advertising, so you won� Mypornblocker – Protect Your Family! Amazing Conversion 39;t get a lot of nostalgic looks back at the last year in advertising. So here's wishing you an excellent 2008 and a [...]