Think Multicultural

Adrenalina Makes Headlines for Multicultural Advertising

March 16th, 2008

Posted by Danny Allen

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This is from AgencySpy, an advertising blog that has nothing to do with multicultural marketing: “The campaign is amazing if you think about it. Mexicans as working class heroes? And this, is why every buy cialis no prescription agency should have a multi-cultural unit within its doors. They get it. Simple as that.” Read the [...]

The future of advertising is digital

March 14th, 2008

Posted by Jose Villa

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As part of a panel discussion I took part in on Tuesday at the Multicultural Media Expo in Los Angeles, CA, I was asked to provide my perspective on how clients, agencies and media are responding to the demand for digital. That's obviously a broad topic that can be interpreted many ways. For my part, [...]

Where Are Ad Dollars Going?

March 14th, 2008

Posted by Danny Allen

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At the Multicultural Media Expo on Tuesday I gave a talk on the future of multicultural advertising. Surprisingly enough, I pointed out that general market media consumption, and therefore ad dollars, are moving online very quickly, and that multicultural markets are following that same trend. If marketers don't get ahead of that curve, they're going [...]

HispanicAd.com 2007 Media Planning & Media Executive of the Year

March 12th, 2008

Posted by Jose Villa

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Those of you that subscribe to HispanicAd.com have probably noticed a lot of emails recently requesting nominations for their Media Planning and Media Executive of the Year awards. After sending multiple email calls for nominations a few weeks back, they have started sending emails titled “Is your nominee listed for the HispanicAd.com 2007 'Media Planning [...]

Multicultural Media Expo this Week

March 10th, 2008

Posted by Jose Villa

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For those of you in the L.A. area, I highly recommend you stop by the Multicultural Media Expo taking place at the LA Convention Center 3/11 – 3/12. In addition to an exhibit floor with lots of multicultural media and advertising companies, there will be 13 different panel generic viagra reviews s discussions that should [...]