The Hispanic Mobile Experience – Social Shopping Infographic

April 26th, 2012

Posted by Jose Villa

No Comments »

What are the best ways for retailers and consumer product companies to engage Hispanics via their mobile devices? cialis uk buy online “Chapter 1: Social Shopping” is the first of 3 reports buy propecia that present Sensis and White Horse‘s findings and recommendations – you can download the full report at HispanicMobileReport.com. It addresses the [...]

READ MORE...

What the slowdown in Mexican immigration means for the future of Hispanic marketing?

April 24th, 2012

Posted by Jose Villa

6 Comments »

According to an April 2012 report published by the Pew Hispanic Center entitled ”Net Migration from Mexico Falls to Zero – and Perhaps Less”, net migration from Mexico to the U.S. has been at zero, and perhaps less, since 2007. This was after 4 decades of positive net migration to the U.S. that dysfonction erectile [...]

READ MORE...

The Hispanic In-Store Mobile Experience: Social Shopping @ Hispanicize 2012

April 6th, 2012

Posted by Jose Villa

No Comments »

Next week I’ll be headed to Hispanicize 2012 in Miami with my co-worker Ramiro Padilla to present the first phase of our research into the Hispanic In-store Mobile Experience. We will b online pharmacy cialis e unveiling the results of the first of three chapters buy viagra canada of groundbreaking research looking into how Hispanics [...]

READ MORE...

Are Multi-Brand Programs an Effective Way to Engage Hispanics Digitally?

April 5th, 2012

Posted by Jose Villa

1 Comment »

Did you hear about Nestle’s recent launch of Construye el Mejor Nido (“Create the Best Nest”), a new communications platform to reach the U.S. Hispanic market? Maybe you’ve seen or visited order viagra Unilever’s Vive Mejor program, a similar cross-platform effort to engage Hispanics around various Unilever brands. If you haven’t noticed, there has been [...]

READ MORE...

Does it make sense to approach social media thru an ethnic lens?

April 3rd, 2012

Posted by Jose Villa

2 Comments »

There is an increasing effort underway to incorporate social media into the marketing arsenal of multicultural agencies (namely Hispanic, African-American, and Asian ad agencies). As social media has become an integral element of all marketing, it i buy canadian viagra s a natural and expected response that ethnic agencies have picked up the banner of [...]

READ MORE...