Think Multicultural

Traditional Media Companies are Trying to Catch Up

April 6th, 2008

Posted by Danny Allen

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CNNMoney.com has an article about the new ad network that Forbes announced recently. The article discusses how Forbesâ€™ effort is an attempt by a traditional media company to compete with the online advertising clout wielded by the big guys such as Yahoo and Google. It also discusses how some of the â€œad networksâ€ created by [...]

eMarketer: Online to be 10% of US Ad Spend

March 31st, 2008

Posted by Danny Allen

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eMarketer has a post today predicting that online advertising will be 10% of all US ad spending by next year. The truly remarkable thing about that is how cost-efficient online advertising is relative to other media, such as TV and radio. For example, a recent table in the print version of

The future of advertising is digital… Part 2

March 28th, 2008

Posted by Jose Villa

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To continue my previous post on how the future of advertising is digital, I would argue that digital is changing traditional advertising. Let's start on the creative side. Have you noticed how TV spots are starting to look a lot more like banner and rich media ads? Similar styles, animation and aesthetics. When was the [...]

Response regarding HispanicAd.com 2007 Media Planning & Media Executive of the Year

March 28th, 2008

Posted by Jose Villa

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I wanted to give everyone an update on our recent posts regarding the HispanicAd.com 2007 Media Planning & Media Executive of the Year Award process. In case you didn't read them, we posted our initial concerns on 3/12/08 and a follow-up post on 3/17/08 I r viagra eceived a phone call from HispanicAd.com CEO Gene [...]

Your Abuelito is Online

March 24th, 2008

Posted by Danny Allen

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Today we have a special guest blogger, Diane Salcido from Admixture: I was having breakfast in a Cuban restaurant on Calle Ocho and overheard a conversation involving three people, all Hispanic, in the booth next to mine. There was an older gentleman â€“ gray hair, wire frame glasses, bow tie, probably seventy-something â€“ and a [...]