The Washington Examiner and the Death of Print
The second thing I do every morning, after getting my coffee, is go out on my porch for my daily print-news-double: pick up the Wall Street Journal and throw away the Washington Examiner. I really hate the Washington Examiner. They deliver it to everyone in my neighborhood whether you want it or not. There are [...]
READ MORE...The new “Minority Majority” reality
It’s official – the concept of “minority majority” markets has become a reality in 1 out of every 10 U.S. counties, according to a recently released U.S. Census Bureau report. CNN just ran a story on the data – which is very compelling. Leading the way is Los Angeles County, home to the 2nd largest [...]
READ MORE...Who has more reach – Univision or a Hispanic Web site?
I had a very interesting conversation with the CEO of a prominent Hispanic Web publisher yesterday. We were discussing the challenges facing the Hispanic online advertising market, vis-a-vis the latest AdAge Hispanic Fact Pack that showed online received a paltry 4.6% of all Hispanic advertising expenditures vs. the 63%+ that went to broadcast and local [...]
READ MORE...More From the Professor
Professor Korzenny is back at it today with more data and more insights on social media and the Hispanic market. I’m going to let him do the talking here: “[E]merging minorities are quite a bit more likely than the traditional mainstream of American society to be reachable with Social Media Marketing. It is fascinating that [...]
READ MORE...Comment Spam and PR
Here at TM, we get a lot of emails from PR hacks trying to call our attention to various new products and companies. Some of them are sort of relevant to what we write about, but most of it is not. Honestly, I don’t mind getting all these press releases, as it is interesting to [...]
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