Lots of Social Networks, No Business Plans
GigaOm did a post on Friday about the rise of HoffSpace, a new social network for fans of David Hasselhoff. Seriously. GigaOm took HoffSpace to be the signal that the social networking bubble is upon us and will soon pop like the housing bubble. The problem is that although there are thousands of social networking [...]
READ MORE...Tiptoeing into mobile marketing
I just wrote an article for MobileMarketer providing some tactical recommendations on how to start incorporate mobile marketing into your marketing mix. “When getting into the mobile marketing realm, start small – well, short. A short message service (SMS) campaign is a great way to dabble in mobile marketing without taking a huge leap. Text [...]
READ MORE...Arbitron’s new PPM system’s effect on online advertising?
As a member of the Association of Hispanic Advertising Agencies, I have been tracking the controversy regarding Arbitron’s new Portable People Meter (PPM) tracking service for radio for the last few months. This whole PPM thing appears to be a real threat to Hispanic advertising. While I have only casually been following the controversy, and [...]
READ MORE...Why doesn’t Hispanic direct response get more attention?
I wrote a piece yesterday on the lack of Hispanic advertising industry recognition for direct response campaign. You can read the article here. It’s already stirred a lively discussion in our agency – would love to hear your thoughts and comments.
READ MORE...Nissan’s new multicultural agency
If you haven’t heard yet, Nissan has selected a team of Omnicom agencies to handle their multicultural business, valued at over $35 million per year. If you have an AdAge account, you can read the story here. I am really fascinated by the process and ultimately the decision Nissan made. Announced early in the year [...]
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