More on the Washington Examiner
In an update to one of my earlier posts, it seems that I am not the only person who hates the Washington Examiner and considers it wasteful. How can advertisers really think that they are benefiting from this? If print isn’t dead, it’s mortally wounded and won’t last long.
READ MORE...Digital advertising in the downturn
I will be finishing my three-part series on the Hispanic economy by looking at the Hispanic business market on Monday. In the interim, I wanted to share some quick thoughts on Google’s quarterly earnings report for Q3 that came out earlier this week. Google beat analyst estimates and showed growth in both revenue and earnings. [...]
READ MORE...The economic slowdown and the Hispanic market: The Hispanic Advertising Market
As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. As most of our readers already know, the Hispanic advertising industry has grown into a [...]
READ MORE...Some thoughts on marketing to rapidly expanding Hispanic business and consumer sectors
I was interviewed by an interesting publication called ComidaNews.com. They are a leading B2B trade publication for the Hispanic food and beverage industry. Check out my thoughts on the how marketing by large brands to Hispanics and Hispanic-owned businesses is changing with the times.
READ MORE...The economic slowdown and the Hispanic market: The Hispanic Consumer Market
A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic [...]
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