Using Personas to Reach Hispanics Online
How do you segment and target Hispanics based on their behavior online? Personas. For more on applying this digital marketing tool to the Hispanic market, check out my latest article on MediaPost’s Engage Hispanic.
READ MORE...Will Advertising Fail?
There is a heated debate underway in the blogosphere on the very basis of our entire industry – will advertising, particularly on the Internet, survive? A professor (Eric Clemons, Professor of Operations and Information Management) from my alma mater, The Wharton School of Business, claims that paid advertising as we’ve all come to know it [...]
READ MORE...Another Hispanic agency loses a media account
I was just reading how Vidal Partnership just lost the media planning and buying portion of the Sprint Hispanic account to Mindshare Multicultural. This comes about a year and half after they lost the Heineken media planning and buying chores to MediaVest. The trend to consolidate Hispanic media duties at specialist media shops is continuing [...]
READ MORE...Where’s Juliette? How Google and Facebook aren’t local enough yet.
My niece’s cat, Juliette, went missing this past weekend. I wanted to help, but my niece (and presumably the cat) were in Austin, and I live in Washington DC. So I did what any new media geek would do, I started an online ad campaign. From Lost Cat in Austin First , I put up [...]
READ MORE...Is This Why Mobile Marketing Companies Missed the Boat?
This is a curious thought from Tribble: “Yes .. the point is that there is no need for mobile marketing… mobile progressed to the point where its just marketing… “ Have cell phones evolved into mobile devices to the point that mobile marketing is not something separate, but rather just part of a broader interactive [...]
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