The end of http:// and .com?
I heard a radio ad today (yes, real live, terrestrial radio) where they did their regular radio pitch, but then at the end they didn’t give their web address. What kind of radio ad doesn’t give their web address at the end of the ad? The kind that finishes by saying “You can Google ‘Brandweek’s [...]
READ MORE...The Untapped Side Of Hispanic Mobile Marketing
I just published a piece on MediaPost’s Engage Hispanic on the emerging world of Hispanic mobile web advertising – Here is the entire piece in case you don’t want to click over: There has been quite a bit of chatter during the last year or so about mobile marketing to Hispanics. Most of this talk [...]
READ MORE...The continued, subtle and incessant attack on multicultural agencies
Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies. Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the [...]
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