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READ MORE...Budget Allocation Modeling for the Hispanic Market
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
READ MORE...Agency Web sites: Part Deux
So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while living in a glass house (I never claimed my agency’s Web site was [...]
READ MORE...Tax Preparation Social Media Wars Ignore Hispanics
If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block.
AdWeek published an article on their large, integrated, and ambitious social media programs.
Missing from all the buzz is any mention of Hispanic digital media or social [...]
Children of Spanish-Speaking Moms watch less TV
Sometimes Medicine, Public Health, Public Policy, Media and Advertising intersect in some interesting ways.
The L.A. Times just ran an interesting article citing the results of a Johns Hopkins University School of Medicine study comparing the TV consumption habits of children of Spanish-speaking Hispanic moms with those of English-speaking Hispanic moms. Interestingly, the study found that [...]
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