Tax Preparation Social Media Wars Ignore Hispanics
If you’re in the ad business, you’ve viagra canada no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block. AdWeek published an article on their large, integrated, and ambitious social media programs. Missing from all the buzz is any mention of Hispanic digital media [...]
READ MORE...Children of Spanish-Speaking Moms watch less TV
Sometimes Medicine, Public Health, Public Policy, Media and Advertising intersect in some interesting ways. The L.A. Times just ran an interesting article citing the results of a Johns Hopkins University School of Medicine study comparing the TV consumption habits of children of Spanish-speaking Hispanic moms with those of English-speaking Hispanic moms. Interestingly, the study found [...]
READ MORE...In Five Years
We’ve always been believers that “The Future of Advertising is Digital.” But don’t take our word for it. Mainardo de Nardis is CEO of OMD, Mediaweek’s Global Media Agency of the Year. This year, said de Nardis, he will start planning what the agency should look like in five years. Two cialis sale things are [...]
READ MORE...Hispanic Marketing Trends for 2011
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 ) Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
READ MORE...New Report From Pew Hispanic Center
The Pew Hispanic Center and the Pew Internet and American Life Project released a report today on Hispanic Online usage titled “Latinos Online, 2006-2008: Narrowing the Gap.” I have not read the report cialis sale uk yet, but the main takeaway that the press release emphasizes is that between 2006 and 2008, internet usage among [...]
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