Who will take the lead on Hispanic mobile, media companies or agencies?

March 2nd, 2010

Posted by Jose Villa

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Who will take the lead on Hispanic mobile, media companies or agencies?

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The 2010 Census Spanish Web site

February 25th, 2010

Posted by Jose Villa

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How the 2010 Census missed the mark with their Hispanic Web site.

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Welcome to the new ThinkMulticultural.com!

February 24th, 2010

Posted by Jose Villa

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Check out the new look ThinkMulticultural.com blog!

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Budget Allocation Modeling for the Hispanic Market

February 5th, 2010

Posted by Jose Villa

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An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.

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Agency Web sites: Part Deux

February 4th, 2010

Posted by Jose Villa

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So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while generic viagra no prescription living in a glass house (I never claimed my [...]

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