Comments for Think Multicultural

Comment on Digging Deeper to Understand the Hispanic Mobile Opportunity by The Internet Is Key To Latino Politics | NewsTaco

The Internet Is Key To Latino Politics | NewsTaco — Wed, 07 Dec 2011 16:01:24 +0000

[...] and political — is how to reach this connected Latino community. Thinkmulticultural.com has a good piece today about that: We have all seen multiple charts and statistics that show that Hispanics are at [...]

Comment on Digging Deeper to Understand the Hispanic Mobile Opportunity by marcelo perrone

marcelo perrone — Mon, 05 Dec 2011 20:40:11 +0000

So far, all experiments – for any target – have shown that mobile+retail = waste of time and money. At least I cant think of any relevant app or case business except for the Amazon app for mobile.

Anyone can see the theoretical potential but I more and more believe this is just like second life: it would be great if but it just is not.

If you think about it for a while: as the functional aspect of going to a store gets more and more irrelevant because anyone can do that online, brick and mortar shopping becomes a social experience that is more related to entertainment than the actual transactional thing.

Some examples: If you go to a walgreens (instead of buying what you need from amazon) its probably because you cant wait on the other hand, if you go to the FAO Schwartz store in NY, its not because you cant wait the delivery time but because you want the fun experience of touching seeing and playing with things.

Comment on Multicultural Marketing for the Financial Services and Insurance Industries by Andrew Laine

Andrew Laine — Wed, 30 Nov 2011 03:32:03 +0000

Does this conference still go on? It looks like it may have fallen off…?

Comment on Agility is the Key to Effective Hispanic Social Media Development by Andrew Laine

Andrew Laine — Wed, 30 Nov 2011 03:29:56 +0000

This is my first time visiting your website, but really enjoy the content. I would love to shoot the breeze sometime, shoot me an email. I just launched http://Espanolseguros.com whose focus is to connect Hispanics with bi-lingual insurance professionals. We have really taken heart to many publications calling for more resources for Spanish speakers in financial products. Its a very interesting niche…

Comment on Moving beyond the Hispanic “Right Spend” Argument by Gene Bryan

Gene Bryan — Wed, 16 Nov 2011 18:20:31 +0000

Excellent!

Gene Bryan
HispaincAd.com

Comment on Agility is the Key to Effective Hispanic Social Media Development by Moving beyond the Hispanic “Right Spend” Argument « Think Multicultural

Moving beyond the Hispanic “Right Spend” Argument « Think Multicultural — Thu, 03 Nov 2011 18:30:42 +0000

[...] is to start with controlled market tests, utilizing highly actionable data to guide success. In a recent article I fleshed out this agile approach in the context of Hispanic social media [...]

Comment on Has 2011 actually been the year of creative destruction in Hispanic marketing? by Gene Bryan

Gene Bryan — Fri, 30 Sep 2011 19:45:45 +0000

Jose,

You really think you were proven right on 1 through 4?

I don’t, I think you are assuming that the average sway in the market is point in favor of your stance. Changes happen, but that you are BOLD is a like too much.

Gene Bryan / HispanicAd.com

Comment on Recruiting Hispanics in the Digital Age by Pedro Chavez

Pedro Chavez — Mon, 12 Sep 2011 21:19:57 +0000

Jose,
I would like to learn if you have an update regarding “Recruiting Hispanics”. It would be great to find the companies/institutions with significant interest in diversity/hispanic recruitment. Thanks, Pedro Chavez 347-971-1464

Comment on Recruiting Hispanics in the Digital Age by Pedro Chavez

Pedro Chavez — Mon, 12 Sep 2011 21:19:07 +0000

Jose,
I would like to learn if you have an update regarding “Recruiting Hispanics”. It would be great to find the companies/institutions with significant interest is diversity/hispanic recruitment. Thanks, Pedro Chavez 347-971-1464

Comment on Moving beyond language in Hispanic advertising by How Important is Language for Latinos? » Hispanic Market Info

How Important is Language for Latinos? » Hispanic Market Info — Wed, 03 Aug 2011 17:05:08 +0000

[...] Joe Villa, another multicultural expert from the Los Angeles based agency Sensis, recently blogged in response to Morse’s post. Villa, also a proponent of culture over language, hypothesizes on how a [...]