Web 2.0 « Think Multicultural

Creating Trial and Word of Mouth Activity Among Hispanics

Tuesday, November 10th, 2009

Anyone whoâ€™s worked in Hispanic marketing has heard this scenario before â€“ a company, with an established presence in the U.S., has decided that they want to pursue the Hispanic market (a consumer market they had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and/or products and services [...]

Posted in advertising, demographics, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, social media, Web 2.0 | 1 Comment »

Twitter Land Grab

Thursday, November 5th, 2009

This is an interesting social media story growing out of an unfortunate news story. It is all over the news that there was a shooting incident today at Ft. Hood outside of Killeen, TX. The interesting social media story is that within hours, if not minutes, of the shootings the Austin American-Statesman set up a [...]

Posted in advertising, interactive, media, online, press, twitter, Web 2.0 | 1 Comment »

Using social media to build a Hispanic community online

Thursday, October 1st, 2009

It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr). Unfortunately, there isn’t a lot of discussion as to how to [...]

Posted in advertising, demographics, Facebook, hispanic, interactive, marketing, multicultural, online, social media, social networking, Web 2.0 | No Comments »