Archive for the ‘Web 2.0’ Category

(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10) If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social. Most of the data backing up this ca buy cialis online canada tchy headline focuses on social media usage. Hispanics are active users [...]

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If you still haven't come around to the idea that technology-enabled word of mouth (WOM) marketing is the future of Hispanic advertising, check out this new research from eMarketer on how Hispanic women trust online buzz more than ads. Although cheap generic cialis the research looked at women both in the U.S. and Mexico, Argentina, [...]

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(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 6/3/10) An encouraging sign that could indicate the economy is on the mend is increased interest from diverse organizations (Fortune 1000, government, non-profit, etc.) in recruitment advertising and outreach. One area of significant interest is diversity recruitment. More and more organizations in [...]

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Last week, I published my monthly article on MediaPost’s EngageHispanic blog generic cialis pill discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here. I have posted a longer form version of the blog here on ThinkMulticultural.com.

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