Archive for the ‘Web 2.0’ Category
Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10)
If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social.
Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly social [...]
Word of Mouth is the future of Hispanic advertising
Wednesday, June 30th, 2010
If you still haven’t come around to the idea that technology-enabled word of mouth (WOM) marketing is the future of Hispanic advertising, check out this new research from eMarketer on how Hispanic women trust online buzz more than ads.
Although the research looked at women both in the U.S. and Mexico, Argentina, and Brazil (where they [...]
Recruiting Hispanics in the Digital Age
Thursday, June 3rd, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 6/3/10)
An encouraging sign that could indicate the economy is on the mend is increased interest from diverse organizations (Fortune 1000, government, non-profit, etc.) in recruitment advertising and outreach.
One area of significant interest is diversity recruitment. More and more organizations in a [...]
Tax Preparation Social Media Wars Ignore Hispanics
Wednesday, February 3rd, 2010
If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block.
AdWeek published an article on their large, integrated, and ambitious social media programs.
Missing from all the buzz is any mention of Hispanic digital media or social [...]
“Build A [Hispanic] Word-Of-Mouth Campaign”
Tuesday, November 10th, 2009
Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here.
I have posted a longer form version of the blog here on ThinkMulticultural.com.
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