Archive for the ‘Web 2.0’ Category
Tax Preparation Social Media Wars Ignore Hispanics
Wednesday, February 3rd, 2010
If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block.
AdWeek published an article on their large, integrated, and ambitious social media programs.
Missing from all the buzz is any mention of Hispanic digital media or social [...]
“Build A [Hispanic] Word-Of-Mouth Campaign”
Tuesday, November 10th, 2009
Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here.
I have posted a longer form version of the blog here on ThinkMulticultural.com.
Creating Trial and Word of Mouth Activity Among Hispanics
Tuesday, November 10th, 2009
Anyone who’s worked in Hispanic marketing has heard this scenario before – a company, with an established presence in the U.S., has decided that they want to pursue the Hispanic market (a consumer market they had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and/or products and services [...]
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Twitter Land Grab
Thursday, November 5th, 2009
This is an interesting social media story growing out of an unfortunate news story.
It is all over the news that there was a shooting incident today at Ft. Hood outside of Killeen, TX.
The interesting social media story is that within hours, if not minutes, of the shootings the Austin American-Statesman set up a [...]
Using social media to build a Hispanic community online
Thursday, October 1st, 2009
It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr).
Unfortunately, there isn’t a lot of discussion as to how to successfully [...]
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