Archive for the ‘virtual worlds’ Category

Selling Shovels Instead of Gold

Wednesday, April 23rd, 2008

When I lived in Alaska, the popular wisdom was that in the Gold Rush almost nobody got rich mining for gold, but that people did get rich selling shovels to the miners who were headed into the hills to go prospecting. Similarly, after the oil boom in the 1970’s, the richest man in the state [...]

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Posted in advertising, interactive, marketing, online, research, second life, social networking, virtual worlds | Comments Off

Multicultural Marketing in Second Life – Yeah Right…

Wednesday, July 25th, 2007

I just read an interesting, and refreshingly critical Wired piece on how much money major brands are wasting on Second Life initiatives. How Madison Avenue Is Wasting Millions on a Deserted Second Life It is interesting because it follows Coca-Cola’s decision to invest in a Second Life “island” called the Virtual Thirst Pavillion, and shows [...]

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Posted in advertising, african american, GLBT, hispanic, interactive, marketing, media, multicultural, online, second life, virtual worlds | No Comments »

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