Archive for the ‘video’ Category
Hispanicize 2012 and the New Media “Emprendedores” changing Latinos, Inc
Thursday, May 3rd, 2012
In April I had the opportunity to attend, speak at, and sponsor the 3rd annual Hispanicize 2012 event. Hispanicize has quickly grown into a premier event for the new Hispanic social world – the intersection of business and Hispanic media, advertising, film, culture and social media. I have had the unique vantage point of having [...]
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Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 ) Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
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YouTube Fights Back
Wednesday, March 4th, 2009
And just like that, YouTube fights back against Hulu’s monopoly on premium online video content ($): Google Inc.’s YouTube and Universal Music Group are discussing a significant partnership under which YouTube would provide technology and ad sales support to help distribute Universal’s video content to other Web sites, said people familiar. The plan would entail [...]
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Hulu vs. Google
Tuesday, March 3rd, 2009
Young MC gets this so right that I almost don’t need to write anything else. In this case, the old media experts realized that brands will pay to advertise on Hulu’s TV shows and movies, not on YouTube’s home video of someone face planting after a sick 360-ollie-turbo-axel gone wrong. It’s dead certain that YouTube’s [...]
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Hispanics are watching video online!
Thursday, February 12th, 2009
If there’s any doubt about Hispanics being online and watching video, check out this piece by AdAge on the popularity of pirated Univision video content on YouTube. According to TubeMogul, Univision is the most pirated network on YouTube, drawing 586 million views for mostly telenovela clips. Ironically, I was just interviewed yesterday about the viability [...]
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