urban « Think Multicultural

The continued, subtle and incessant attack on multicultural agencies

Monday, June 1st, 2009

Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies. Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the [...]

Posted in advertising, african american, asian, GLBT, hispanic, marketing, media, urban | No Comments »

More chatter on the multicultural vs general market agency battles

Friday, March 13th, 2009

AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post. As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. [...]

Posted in advertising, african american, asian, events, hispanic, interactive, marketing, multicultural, online, urban | No Comments »

Arbitron’s new PPM system’s effect on online advertising?

Monday, October 6th, 2008

As a member of the Association of Hispanic Advertising Agencies, I have been tracking the controversy regarding Arbitron’s new Portable People Meter (PPM) tracking service for radio for the last few months. This whole PPM thing appears to be a real threat to Hispanic advertising. While I have only casually been following the controversy, and [...]

Posted in advertising, african american, hispanic, interactive, marketing, press, radio, urban | No Comments »

The new “Minority Majority” reality

Thursday, August 7th, 2008

It’s official – the concept of “minority majority” markets has become a reality in 1 out of every 10 U.S. counties, according to a recently released U.S. Census Bureau report. CNN just ran a story on the data – which is very compelling. Leading the way is Los Angeles County, home to the 2nd largest [...]

Posted in advertising, african american, asian, hispanic, immigration, marketing, multicultural, research, urban | No Comments »

Urban Media Symposium

Saturday, April 7th, 2007

I just finished the day at the Urban Media Symposium at the University of Texas. Despite some gloomy weather in Austin, it was a terrific event. The panelists were generally very knowledgeable and all seemed excited to be there, which was nice. Nobody was falling asleep at the microphone. They also had a good mix [...]

Posted in advertising, conferences, marketing, multicultural, urban | No Comments »