urban « Think Multicultural

[Multicultural] Thoughts from BlogWorld

Wednesday, October 28th, 2009

As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]

Posted in GLBT, african american, asian, blogs, conferences, demographics, events, hispanic, marketing, multicultural, social media, urban | 2 Comments »

How to reach [multicultural] youth

Tuesday, July 14th, 2009

Some interesting reports and articles on how to reach multicultural and general market youth

Posted in Facebook, Multicultural Advertising, advertising, african american, asian, demographics, hispanic, interactive, marketing, media, mobile, multicultural, print, social media, social networking, technology, urban | No Comments »

Burrell joins the digital advertising age – it’s about time!

Thursday, June 11th, 2009

30-year African-American advertising veteran shop Burrell Comunications announced today that they have hired Don Moore, formerly of Google, to launch their new digital service group Burrell Digital. You can read the full press release here.
I applaud Burrell for the hire and expansion into digital. A lot of Af-Am ad agencies pay digital a lot of [...]

Posted in Multicultural Advertising, advertising, african american, interactive, marketing, media, multicultural, online, urban | No Comments »

The continued, subtle and incessant attack on multicultural agencies

Monday, June 1st, 2009

Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies.
Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the general [...]

Posted in GLBT, advertising, african american, asian, hispanic, marketing, media, urban | No Comments »