Archive for the ‘TV’ Category
Hulu vs. Google
Tuesday, March 3rd, 2009
Young MC gets this so right that I almost don’t need to write anything else. In this case, the old media experts realized that brands will pay to advertise on Hulu’s TV shows and movies, not on YouTube’s home video of someone face planting after a sick 360-ollie-turbo-axel gone wrong. It’s dead certain that YouTube’s [...]
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AP Story on Multicultural Advertising
Monday, March 2nd, 2009
There is an interesting story working the wires by the AP regarding multicultural advertising in the post-Obama election world. The piece prompts an interesting question – does multicultural advertising reflect the world we live in today or is it helping shape the world. The classic “chicken or the egg” question. Would love to hear your [...]
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Hispanics are watching video online!
Thursday, February 12th, 2009
If there’s any doubt about Hispanics being online and watching video, check out this piece by AdAge on the popularity of pirated Univision video content on YouTube. According to TubeMogul, Univision is the most pirated network on YouTube, drawing 586 million views for mostly telenovela clips. Ironically, I was just interviewed yesterday about the viability [...]
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“Ten years from now, all agencies will be digital agencies”
Thursday, October 30th, 2008
Or says the CEO of Razorfish in this week’s Advertising Age. Yes, Advertising Age, not MediaPost or MarketingVOX. For those who follow my rants and raves, this type of proclamation is commonplace. Yet, to hear it in arguably the most important advertising trade publication is a whole other story. In this week’s AdAge, Rupal Parekh [...]
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Univision on NPR’s Morning Edition
Wednesday, October 29th, 2008
NPR’s Morning Edition had a segment this morning on the fact that KMEX in Los Angeles is the most watched local television station in America and that Univision is competing with the big four networks, while still keeping ad costs lower. I’ll post a link to the story as soon as it’s ready.
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