Archive for the ‘TV’ Category
Is Hispanic Advertising A Discipline?
Thursday, August 4th, 2011
Is Hispanic advertising just another discipline (like direct mail) or does it’s emergence represent a fundamental shift in how we advertise
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Moving beyond language in Hispanic advertising
Thursday, July 21st, 2011
David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]
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Hispanic advertising goes digital…sort of
Thursday, July 7th, 2011
I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]
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Is Univision’s in-house ad agency good for the industry?
Tuesday, June 21st, 2011
Univision is getting into the advertising agency business. Is this a good thing for the Hispanic advertising business?
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Are we approaching Hispanic Social Media all wrong?
Thursday, March 3rd, 2011
(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]
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