Archive for the ‘technology’ Category
Thoughts on the Latino2 Conference and LATISM in general
Wednesday, September 29th, 2010
On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]
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Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10) If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social. Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly [...]
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Moore’s Law & Hispanic Marketing
Friday, April 2nd, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 4/1/10) Moore’s law is a commonly referenced maxim in the technology industry that states that the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every 2 years. While this may sound like a lot of engineering [...]
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Who will take the lead on Hispanic mobile, media companies or agencies?
Tuesday, March 2nd, 2010
Who will take the lead on Hispanic mobile, media companies or agencies?
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Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 ) Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
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