Archive for the ‘technology’ Category
New Pew Hispanic Report: Latinos and Digital Technology, 2010
Wednesday, February 9th, 2011
The Pew Hispanic Center released a new report today called ” Latinos and Digital Technology, 2010.” Both a summary and the entire report are available at the Pew Hispanic Center’s website at www.pewhispanic.org The key findings of the report at first appear to be that Hispanics lag in Internet use, broadband at home, and cell [...]
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Futurecasting the U.S. Hispanic Market
Thursday, February 3rd, 2011
Being successful in any commercial, philanthropic, or government enterprise requires anticipating future changes and positioning your organization to address them successfully. These changes can come in many forms, such as changing regulations, technological advances, or changes in consumer demand. One tool I have used over the years for mapping out and understanding such changes is [...]
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Leading with digital in the Hispanic market
Tuesday, December 7th, 2010
(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 12/2/2010) As digital continues to turn the advertising world on its head, you’ve no doubt heard digital marketing evangelists talk about the need to “lead with digital.” What they are typically referring to is 180 degree change away from the common [...]
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Thoughts on the Latino2 Conference and LATISM in general
Wednesday, September 29th, 2010
On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]
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Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10) If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social. Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly [...]
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