Archive for the ‘technology’ Category
How Digital is changing the Hispanic Market
Thursday, June 6th, 2013
It’s hard to find anyone who doesn’t agree that Hispanics are one of the most digitally connected demographic groups in the U.S. We’ve all seen the data – Hispanics over-index in the adoption of technology, and in the consumption of Web, mobile and social media. I believe all of it. I see it all around [...]
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Hispanic Marketing Conferences and the State of the Industry
Thursday, May 2nd, 2013
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]
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Hispanics, Tablets and the “Mobile First” Imperative
Thursday, October 4th, 2012
One of the benefits of being in the advertising business is you sometimes get access to first-hand research – done on behalf of clients – into consumer mindsets and behavior that doesn’t always show up in published reports and syndicated research. A online pharmacy cialis s an example, over the last 18 months, my agency [...]
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The Hispanic Mobile Experience – Social Shopping Infographic
Thursday, April 26th, 2012
What are the best ways for retailers and consumer product companies to engage Hispanics via their mobile devices? cialis uk buy online “Chapter 1: Social Shopping” is the first of 3 reports buy propecia that present Sensis and White Horse‘s findings and recommendations – you can download the full report at HispanicMobileReport.com. It addresses the [...]
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Are Multi-Brand Programs an Effective Way to Engage Hispanics Digitally?
Thursday, April 5th, 2012
Did you hear about Nestle’s recent launch of Construye el Mejor Nido (“Create the Best Nest”), a new communications platform to reach the U.S. Hispanic market? Maybe you’ve seen or visited order viagra Unilever’s Vive Mejor program, a similar cross-platform effort to engage Hispanics around various Unilever brands. If you haven’t noticed, there has been [...]
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