Archive for the ‘technology’ Category
Agility is the Key to Effective Hispanic Social Media Development
Monday, October 17th, 2011
What makes Hispanic social media more challenging than general market social media marketing and more difficult traditional Hispanic marketing? I would argue two fundamental things: • Hispanics are early adopters of new technology, especially within the social media realm (we’re basically dealing with an “early adopter” consumer segment) • Traditional Hispanic marketing is fairly predictable [...]
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Has 2011 actually been the year of creative destruction in Hispanic marketing?
Thursday, September 29th, 2011
If you read my blog posts either here or on MediaPost with any regularity, you’ve likely read my controversial January 2011 piece entitled “2011: The Year Of Creative Destruction.” If you haven’t read it, give it a once over (it’s re-posted at the end of this blog) As we near the end of 2011 (isn’t [...]
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Elevating the level of conversation about Hispanic marketing
Thursday, June 9th, 2011
Is it me or has the general tone and caliber of discussion about Hispanic marketing descended in the last few years? Doesn’t it seem like all the articles, conference presentations, and news around the Hispanic market focus on tactics and the status quo these days (and for that matter the last 5 years)? It seems [...]
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Using Personas to Engage Hispanics: A “how-to guide”
Thursday, May 5th, 2011
During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]
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Are we approaching Hispanic Social Media all wrong?
Thursday, March 3rd, 2011
(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]
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