Archive for the ‘technology’ Category

How Digital is changing the Hispanic Market

Thursday, June 6th, 2013

It’s hard to find anyone who doesn’t agree that Hispanics are one of the most digitally connected demographic groups in the U.S. We’ve all seen the data – Hispanics over-index in the adoption of technology, and in the consumption of Web, mobile and social media. I believe all of it. I see it all around [...]

Read more

Hispanic Marketing Conferences and the State of the Industry

Thursday, May 2nd, 2013

I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]

Read more

Hispanics, Tablets and the “Mobile First” Imperative

Thursday, October 4th, 2012

One of the benefits of being in the advertising business is you sometimes get access to first-hand research – done on behalf of clients – into consumer mindsets and behavior that doesn’t always show up in published reports and syndicated research. A online pharmacy cialis s an example, over the last 18 months, my agency [...]

Read more

The Hispanic Mobile Experience – Social Shopping Infographic

Thursday, April 26th, 2012

What are the best ways for retailers and consumer product companies to engage Hispanics via their mobile devices? cialis uk buy online “Chapter 1: Social Shopping” is the first of 3 reports buy propecia that present Sensis and White Horse‘s findings and recommendations – you can download the full report at HispanicMobileReport.com. It addresses the [...]

Read more

Are Multi-Brand Programs an Effective Way to Engage Hispanics Digitally?

Thursday, April 5th, 2012

Did you hear about Nestle’s recent launch of Construye el Mejor Nido (“Create the Best Nest”), a new communications platform to reach the U.S. Hispanic market? Maybe you’ve seen or visited order viagra Unilever’s Vive Mejor program, a similar cross-platform effort to engage Hispanics around various Unilever brands. If you haven’t noticed, there has been [...]

Read more

Back to top