Archive for the ‘technology’ Category
Who will take the lead on Hispanic mobile, media companies or agencies?
Tuesday, March 2nd, 2010
Who will take the lead on Hispanic mobile, media companies or agencies?
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If digital agencies replace traditional agencies, where does that leave Hispanic agencies?
Tuesday, August 11th, 2009
If digital agencies replace traditional agencies, where does that leave hispanic agencies?
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Using Personas to Reach Hispanics Online
Thursday, April 2nd, 2009
How do you segment and target Hispanics based on their behavior online? Personas.
For more on applying this digital marketing tool to the Hispanic market, check out my latest article on MediaPost’s Engage Hispanic.






