technology « Think Multicultural

Who will take the lead on Hispanic mobile, media companies or agencies?

Tuesday, March 2nd, 2010

Who will take the lead on Hispanic mobile, media companies or agencies?

Posted in advertising, hispanic, immigration, interactive, marketing, mobile, research, technology | No Comments »

Hispanic Marketing Trends for 2011

Thursday, January 7th, 2010

(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 )
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. Iâ€™m sure you thought that the title of this article was a typo â€“ why would [...]

Posted in TV, advertising, demographics, hispanic, interactive, marketing, media, multicultural, online, radio, social media, technology, video | 1 Comment »

If digital agencies replace traditional agencies, where does that leave Hispanic agencies?

Tuesday, August 11th, 2009

If digital agencies replace traditional agencies, where does that leave hispanic agencies?

Posted in advertising, interactive, marketing, media, press, technology | No Comments »

How to reach [multicultural] youth

Tuesday, July 14th, 2009

Some interesting reports and articles on how to reach multicultural and general market youth

Posted in Facebook, Multicultural Advertising, advertising, african american, asian, demographics, hispanic, interactive, marketing, media, mobile, multicultural, print, social media, social networking, technology, urban | No Comments »

Using Personas to Reach Hispanics Online

Thursday, April 2nd, 2009

How do you segment and target Hispanics based on their behavior online? Personas.
For more on applying this digital marketing tool to the Hispanic market, check out my latest article on MediaPost’s Engage Hispanic.

Posted in Web 2.0, advertising, hispanic, interactive, marketing, multicultural, online, research, technology | No Comments »