Archive for the ‘social networking’ Category
2011: The Year of Creative Destruction in Hispanic Marketing
Thursday, January 6th, 2011
(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 1/6/2011) I made the bold prediction almost a year ago today that Hispanic marketing was in for big changes in 2011. I have to admit I think I will be proven wrong. I think 2011 will result in even more changes [...]
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Leading with digital in the Hispanic market
Tuesday, December 7th, 2010
(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 12/2/2010) As digital continues to turn the advertising world on its head, you’ve no doubt heard digital marketing evangelists talk about the need to “lead with digital.” What they are typically referring to is 180 degree change away from the common [...]
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Higher Hispanic click-thru rates? So what?
Thursday, October 7th, 2010
(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 10/07/10) Everyone is talking these days about Hispanic consumer digital behavior. With the rapid growth in Hispanic online penetration over the last few years, there has been increased attention placed on how this group is different than General Market. Over the [...]
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Thoughts on the Latino2 Conference and LATISM in general
Wednesday, September 29th, 2010
On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]
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Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10) If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social. Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly [...]
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