social networking « Think Multicultural

Linkedin and Latinos

Thursday, June 16th, 2011

I was doing my daily ritual of looking at my LinkedIn.com “wall” when I decided to go through my roughly twice a month ritual of checking out the “People You May Know” tool. As I was scrolling through about 40-50 names (of people I didn’t actually know), I was struck by how many of the [...]

Posted in advertising, african american, asian, Facebook, hispanic, interactive, Linkedin, marketing, media, multicultural, Multicultural Advertising, online, recruitment, social media, social networking | No Comments »

Introducing the Hispanic Persona Project

Thursday, March 31st, 2011

In my last article, I posited the question “Are we approaching Hispanic Social Media all wrong?” Has 40+ years of Hispanic advertising based on language, demographics, and culture led us astray in the age of social media? My thesis was, and continues to be, that marketers need to move beyond language, demographics and culture if [...]

Posted in advertising, conferences, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, social networking, Web 2.0 | No Comments »

Are we approaching Hispanic Social Media all wrong?

Thursday, March 3rd, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]

Posted in advertising, conferences, demographics, events, Facebook, hispanic, immigration, interactive, marketing, media, multicultural, online, print, radio, research, social media, social networking, technology, TV, twitter | 3 Comments »

2011: The Year of Creative Destruction in Hispanic Marketing

Thursday, January 6th, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 1/6/2011) I made the bold prediction almost a year ago today that Hispanic marketing was in for big changes in 2011. I have to admit I think I will be proven wrong. I think 2011 will result in even more changes [...]

Posted in advertising, demographics, Facebook, hispanic, interactive, marketing, mobile, multicultural, Multicultural Advertising, online, PR, print, research, social media, social networking | 9 Comments »

Leading with digital in the Hispanic market

Tuesday, December 7th, 2010

(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 12/2/2010) As digital continues to turn the advertising world on its head, you’ve no doubt heard digital marketing evangelists talk about the need to “lead with digital.” What they are typically referring to is 180 degree change away from the common [...]

Posted in advertising, hispanic, interactive, marketing, media, multicultural, online, Paid Search, print, radio, research, Search Engine Marketing, social media, social networking, technology, TV, Web 2.0 | No Comments »

Archive for the ‘social networking’ Category

Linkedin and Latinos

Introducing the Hispanic Persona Project

Are we approaching Hispanic Social Media all wrong?

2011: The Year of Creative Destruction in Hispanic Marketing

Leading with digital in the Hispanic market

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