Archive for the ‘social networking’ Category

Tax Preparation Social Media Wars Ignore Hispanics

Wednesday, February 3rd, 2010

If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block.
AdWeek published an article on their large, integrated, and ambitious social media programs.
Missing from all the buzz is any mention of Hispanic digital media or social [...]

Tags: Hispanic social media, tax preparation
Posted in Web 2.0, advertising, hispanic, interactive, marketing, media, online, social media, social networking | No Comments »

“Build A [Hispanic] Word-Of-Mouth Campaign”

Tuesday, November 10th, 2009

Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here.
I have posted a longer form version of the blog here on ThinkMulticultural.com.

Posted in Multicultural Advertising, Web 2.0, advertising, blogs, hispanic, interactive, marketing, media, multicultural, online, social media, social networking | No Comments »

Multicultural Blogging Panel Discussion at BlogWorld Expo

Friday, October 16th, 2009

The term â€œmulticulturalâ€ has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]

Posted in GLBT, Multicultural Advertising, african american, asian, blogs, conferences, events, hispanic, multicultural, social media, social networking | No Comments »

Using social media to build a Hispanic community online

Thursday, October 1st, 2009

It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr).
Unfortunately, there isn’t a lot of discussion as to how to successfully [...]

Posted in Facebook, Web 2.0, advertising, demographics, hispanic, interactive, marketing, multicultural, online, social media, social networking | No Comments »

Where are the African American and Asian Fact Packs?

Wednesday, July 29th, 2009

Why have the African American and Asian advertising media and advertising industry not been as successful as their Hispanic counterparts in forming trade groups and getting their message out?

Posted in Multicultural Advertising, advertising, african american, asian, hispanic, marketing, media, multicultural, social networking | 1 Comment »