social media « Think Multicultural

Hispanic advertising goes digital…sort of

Thursday, July 7th, 2011

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]

Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, Web 2.0 | No Comments »

Linkedin and Latinos

Thursday, June 16th, 2011

I was doing my daily ritual of looking at my LinkedIn.com “wall” when I decided to go through my roughly twice a month ritual of checking out the “People You May Know” tool. As I was scrolling through about 40-50 names (of people I didn’t actually know), I was struck by how many of the [...]

Posted in advertising, african american, asian, Facebook, hispanic, interactive, Linkedin, marketing, media, multicultural, Multicultural Advertising, online, recruitment, social media, social networking | No Comments »

Using Personas to Engage Hispanics: A “how-to guide”

Thursday, May 5th, 2011

During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]

Posted in advertising, demographics, e-commerce, Facebook, hispanic, interactive, marketing, media, metrics, mobile, multicultural, Multicultural Advertising, online, press, research, social media, technology | No Comments »

Introducing the Hispanic Persona Project

Thursday, March 31st, 2011

In my last article, I posited the question “Are we approaching Hispanic Social Media all wrong?” Has 40+ years of Hispanic advertising based on language, demographics, and culture led us astray in the age of social media? My thesis was, and continues to be, that marketers need to move beyond language, demographics and culture if [...]

Posted in advertising, conferences, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, social networking, Web 2.0 | No Comments »

More on “Digital Divas”

Tuesday, March 8th, 2011

So my last post appears to have rubbed some folks the wrong way. Let me clear the air. First, I was not criticizing the “Digital Divas” event, belittling the panelists, or in any way questioning the quality of the event. Second, I was not writing an article summarizing the particulars of the event, as a [...]

Posted in blogs, conferences, Controversy, events, hispanic, marketing, media, multicultural, online, PR, social media | 4 Comments »