Archive for the ‘second life’ Category
Selling Shovels Instead of Gold
Wednesday, April 23rd, 2008
When I lived in Alaska, the popular wisdom was that in the Gold Rush almost nobody got rich mining for gold, but that people did get rich selling shovels to the miners who were headed into the hills to go prospecting. Similarly, after the oil boom in the 1970’s, the richest man in the state [...]
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Facebooklash
Thursday, October 18th, 2007
The backlash against Facebook has started. That’s not really shocking news. Everything that gets as much hype as Facebook has recently must have a backlash. It’s some kind of psychology rule that I would probably know if I had ever taken psychology. But I didn’t. When I talk about a backlash against Facebook, I’m not [...]
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Multicultural Marketing in Second Life – Yeah Right…
Wednesday, July 25th, 2007
I just read an interesting, and refreshingly critical Wired piece on how much money major brands are wasting on Second Life initiatives. How Madison Avenue Is Wasting Millions on a Deserted Second Life It is interesting because it follows Coca-Cola’s decision to invest in a Second Life “island” called the Virtual Thirst Pavillion, and shows [...]
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