Archive for the ‘Search Engine Marketing’ Category

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Healthcare Hispanic Online Marketing

Thursday, November 6th, 2008

If you’re interested in how some large health care players are reaching out to the Hispanic market online, check out this interested story from Hispanic Market Weekly. Among the topics covered include snapshots of two very successful initiatives my agency developed for United Healthcare and White Memorial Medical Center.

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Posted in advertising, hispanic, interactive, media, multicultural, online, research, Search Engine Marketing | No Comments »

How to target Hispanics using Paid Search

Thursday, September 25th, 2008

As part of a monthly column I pen for SearchEngineLand.com, I recently wrote a piece on some tactical recommendations for developing a Hispanic-focused Paid Search (aka PPC) campaign. We’ve been implementing these types of Hispanic SEM campaigns at Sensis for our clients for many years now, and I can honestly say they have always been [...]

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Posted in advertising, demographics, hispanic, interactive, marketing, multicultural, online, Search Engine Marketing | No Comments »

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