Archive for the ‘Search Engine Marketing’ Category
Leading with digital in the Hispanic market
Tuesday, December 7th, 2010
(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 12/2/2010) As digital continues to turn the advertising world on its head, you’ve no doubt heard digital marketing evangelists talk about the need to “lead with digital.” What they are typically referring to is 180 degree change away from the common [...]
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Hispanic Paid Search: an “oldie but goodie”
Wednesday, November 10th, 2010
I wrote an article a few years ago for SearchEngineLand.com about using Paid Search (or Pay-per-Click Search Engine Marketing) to reach the U.S. Hispanic market. I recently re-read the article and thought it was still very salient. More importantly, I continue to believe that Paid Search is still a relatively untapped opportunity for U.S. Hispanic [...]
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Will Advertising Fail?
Wednesday, April 1st, 2009
There is a heated debate underway in the blogosphere on the very basis of our entire industry – will advertising, particularly on the Internet, survive? A professor (Eric Clemons, Professor of Operations and Information Management) from my alma mater, The Wharton School of Business, claims that paid advertising as we’ve all come to know it [...]
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Where’s Juliette? How Google and Facebook aren’t local enough yet.
Tuesday, March 24th, 2009
My niece’s cat, Juliette, went missing this past weekend. I wanted to help, but my niece (and presumably the cat) were in Austin, and I live in Washington DC. So I did what any new media geek would do, I started an online ad campaign. From Lost Cat in Austin First , I put up [...]
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Spanish Search and the 2008 Presidential Election
Monday, November 10th, 2008
For those of us working in search engine marketing, our goal is to get our message out to not just the right number of people, but the right kinds of people. And if we feel the strain from this challenge, imagine how the 2008 presidential candidates must have felt. John McCain and Barack Obama both [...]
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