Archive for the ‘Search Engine Marketing’ Category
Will Advertising Fail?
Wednesday, April 1st, 2009
There is a heated debate underway in the blogosphere on the very basis of our entire industry – will advertising, particularly on the Internet, survive?
A professor (Eric Clemons, Professor of Operations and Information Management) from my alma mater, The Wharton School of Business, claims that paid advertising as we’ve all come to know it and [...]
Where’s Juliette? How Google and Facebook aren’t local enough yet.
Tuesday, March 24th, 2009
My niece’s cat, Juliette, went missing this past weekend. I wanted to help, but my niece (and presumably the cat) were in Austin, and I live in Washington DC.
So I did what any new media geek would do, I started an online ad campaign.
From Lost Cat in Austin
First , I put [...]
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Spanish Search and the 2008 Presidential Election
Monday, November 10th, 2008
For those of us working in search engine marketing, our goal is to get our message out to not just the right number of people, but the right kinds of people. And if we feel the strain from this challenge, imagine how the 2008 presidential candidates must have felt.
John McCain and Barack Obama both knew [...]
Healthcare Hispanic Online Marketing
Thursday, November 6th, 2008
If you’re interested in how some large health care players are reaching out to the Hispanic market online, check out this interested story from Hispanic Market Weekly.
Among the topics covered include snapshots of two very successful initiatives my agency developed for United Healthcare and White Memorial Medical Center.
How to target Hispanics using Paid Search
Thursday, September 25th, 2008
As part of a monthly column I pen for SearchEngineLand.com, I recently wrote a piece on some tactical recommendations for developing a Hispanic-focused Paid Search (aka PPC) campaign.
We’ve been implementing these types of Hispanic SEM campaigns at Sensis for our clients for many years now, and I can honestly say they have always been very [...]
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