Archive for the ‘research’ Category
Who has more reach – Univision or a Hispanic Web site?
Wednesday, August 6th, 2008
I had a very interesting conversation with the CEO of a prominent Hispanic Web publisher yesterday. We were discussing the challenges facing the Hispanic online advertising market, vis-a-vis the latest AdAge Hispanic Fact Pack that showed online received a paltry 4.6% of all Hispanic advertising expenditures vs. the 63%+ that went to broadcast and local [...]
Read more
Integrated Web Accessibility Strategy
Monday, June 23rd, 2008
A few months ago I posted some interesting data on the commercial potential of the disabled market in the U.S. I think the next 2-3 years will bring a lot of change and attention to this market and the broader importance of other related segments as 3 major trends come together: growing wine grapes 1. [...]
Read more
Response from HMW to "It’s 2008 and we’re still talking about building branded Web sites?"
Wednesday, June 18th, 2008
***THIS IS A RESPONSE FROM HMW TO OUR RECENT POST It’s 2008 and we’re still talking about building branded Web sites?*** Thank you very much for your comments on the Special Report I researched, reported on and authored for Hispanic Market Weekly. I invite other industry leaders, movers and shakers to read the piece for [...]
Read more
Testing creative online… before going offline
Wednesday, June 18th, 2008
For those of you that do a lot of online advertising, you know how effective A-B testing can be. Online Creative A/B testing is based on the classic model of testing against a control. For example, one basic element in a banner ad creative is changed to enable an apples-to-apples test. Alternate versions of the [...]
Read more
The Young “Hispanic†Bidentity
Sunday, May 4th, 2008
There was a report a couple of weeks ago from Creative Artists Agency and The Intelligence Group that evaluated how companies and brands connected with young Hispanics. The report said that McDonald's, Pepsi, Univision, and Rocawear are among the brands that do the best job of reaching the Gen Y Hispanics. One of the more [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
