Archive for the ‘research’ Category
Ipsos Hispanic Research: It’s no longer about whether Hispanics are online…
Wednesday, February 11th, 2009
Last week Ipsos, a leading survey-based market research company, released the results of a survey they completed looking into U.S. Hispanic Internet penetration and behavior. According to Ipsos, 63% of Hispanics living in the U.S. have access to the Internet. A couple of interesting notes on that statistic: – This includes all Hispanics, not just [...]
Read more
Social Networking Hits Critical Mass in Latin America
Wednesday, February 4th, 2009
You might have seen some interesting data put out last week by eMarketer on Social Networking penetration in Latin America, and year-over-year growth. Overall, Social Networking penetration among Internet users has grown from 78% in September 2007 to 87% in September 2008. While this may seem like only an marginally relevant statistic to U.S. marketers, [...]
Read more
Hispanics present a promising alternative to the overleveraged consumer
Thursday, January 22nd, 2009
I just wrote a piece for MediaPost’s EngageHispanic newsletter looking at how the Hispanic consumer will fare vis-Ã -vis the broader consumer market as we work through this massive deleveraging. You can read the piece by clicking here.
Read more
Unemployment decreases among Hispanics
Wednesday, December 17th, 2008
In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month. Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in [...]
Read more
New Years Resolutions for Hispanic Marketers
Friday, December 12th, 2008
As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
