Archive for the ‘research’ Category
Has 2011 actually been the year of creative destruction in Hispanic marketing?
Thursday, September 29th, 2011
If you read my blog posts either here or on MediaPost with any regularity, you’ve likely read my controversial January 2011 piece entitled “2011: The Year Of Creative Destruction.” If you haven’t read it, give it a once over (it’s re-posted at the end of this blog) As we near the end of 2011 (isn’t [...]
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Was the 2010 Census anti-climactic for the Hispanic marketing industry?
Thursday, September 1st, 2011
Anyone who has been in the business of Hispanic marketing for 20+ years will tell you that the 1990 and 2000 Census results were game-changers for the business. The two Census results that ended the 20th century brought the industry to life, catalyzed a huge expansion in both the media and advertising sides of the [...]
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Is Hispanic Advertising A Discipline?
Thursday, August 4th, 2011
Is Hispanic advertising just another discipline (like direct mail) or does it’s emergence represent a fundamental shift in how we advertise
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Moving beyond language in Hispanic advertising
Thursday, July 21st, 2011
David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]
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Hispanic advertising goes digital…sort of
Thursday, July 7th, 2011
I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]
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