Archive for the ‘research’ Category
Pew Hispanic Center Report – Attachment of Latino Immigrants to Their Native Country
Thursday, October 25th, 2007
The Pew Hispanic Center announced the release of a report that “analyzes data from a national sample of Latinos to determine how much contact Hispanic immigrants have with their native country.” One of the interesting findings from the report is that only 1 in 10 Latino immigrants hits the trifecta of sending money back, making [...]
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AT&T in the Hispanic Market
Thursday, September 27th, 2007
I got an email recently from AT&T asking if I knew all of the cool things that they do in the Hispanic market. I knew that they do Hispanic marketing because they run ads on the Admixture Hispanic channel, but I didn’t know much else, really. So they sent me a fact sheet. According to [...]
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Nielsen Studies Hispanic Shopping Behavior
Tuesday, September 25th, 2007
A report released yesterday from The Nielsen Company announced the findings of a study on Hispanic consumer shopping behavior. We haven’t seen the entire report yet, but here are some of the highlights: – As Hispanics become more acculturated, they become less brand loyal. – Hispanics prefer to shop at stores that resonate with the [...]
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Comscore vs. Comscore
Wednesday, September 19th, 2007
While I understand that research regarding Hispanics online is a bit of an overworked topic, I still don’t feel like there’s consensus out there or at least I am not aware of it. As an active professional in Hispanic online advertising I feel that there isn’t a single product that really tells us the truth [...]
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We’re All Minorities in Denver
Monday, August 20th, 2007
As has been extensively covered in the press, 10% of all counties in the US don’t have an Anglo majority population, or any majority population at all, for that matter. This includes Denver, according to Ethnic Marketing Blog. So the US is finally arriving at the gigantic melting pot that we’ve always seen ourselves as.
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