Archive for the ‘research’ Category
eMarketer Report – "Hispanic Americans Online: A Fragmented Population"
Wednesday, November 7th, 2007
eMarketer has a new report out called Hispanic Americans Online: A Fragmented Population. It is 31 pages of information, figures, and charts describing the Hispanic market and the online habits of US Hispanics (and it isn't cheap). The figures in the report showing the number of Hispanics online, in both absolute numbers and relative to [...]
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Everybody’s Online
Tuesday, November 6th, 2007
A new Harris Poll released on Monday found that 80% of US adults are online. More interestingly, it found that Hispanics make up the same proportion of the online population as they do the total population. So according to this poll, you’re as likely to find Hispanics online as you are to find them anywhere [...]
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Don’t Fear Online Marketing
Tuesday, October 30th, 2007
Earlier this month, the IAB, ANA, AAAA, and Booz Allen Hamilton released some results of a study called “Marketing & Media Ecosystem 2010.” According to the study of marketers, agencies, and media company senior executives, over 90% of them plan to increase spending on digital marketing initiatives. However, the report goes on to say that [...]
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Pew Hispanic Center Report – Attachment of Latino Immigrants to Their Native Country
Thursday, October 25th, 2007
The Pew Hispanic Center announced the release of a report that “analyzes data from a national sample of Latinos to determine how much contact Hispanic immigrants have with their native country.” One of the interesting findings from the report is that only 1 in 10 Latino immigrants hits the trifecta of sending money back, making [...]
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AT&T in the Hispanic Market
Thursday, September 27th, 2007
I got an email recently from AT&T asking if I knew all of the cool things that they do in the Hispanic market. I knew that they do Hispanic marketing because they run ads on the Admixture Hispanic channel, but I didn’t know much else, really. So they sent me a fact sheet. According to [...]
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