Archive for the ‘research’ Category
Hispanic Marketing Conferences and the State of the Industry
Thursday, May 2nd, 2013
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]
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We’re not the Hispanic market
Thursday, April 4th, 2013
I got some very sage advice the other day from a veteran Hispanic marketing professional. Over a lively dinner conversation, he recounted his 30+ year history in Hispanic marketing – how he got into the business, what the industry looked like in the 80s, and some lively tall-tales about the larger than life personalities and [...]
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What the slowdown in Mexican immigration means for the future of Hispanic marketing?
Tuesday, April 24th, 2012
According to an April 2012 report published by the Pew Hispanic Center entitled ”Net Migration from Mexico Falls to Zero – and Perhaps Less”, net migration from Mexico to the U.S. has been at zero, and perhaps less, since 2007. This was after 4 decades of positive net migration to the U.S. that dysfonction erectile [...]
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The Hispanic In-Store Mobile Experience: Social Shopping @ Hispanicize 2012
Friday, April 6th, 2012
Next week I’ll be headed to Hispanicize 2012 in Miami with my co-worker Ramiro Padilla to present the first phase of our research into the Hispanic In-store Mobile Experience. We will b online pharmacy cialis e unveiling the results of the first of three chapters buy viagra canada of groundbreaking research looking into how Hispanics [...]
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Was the 2010 Census anti-climactic for the Hispanic marketing industry?
Thursday, September 1st, 2011
Anyone who has been in the business of Hispanic marketing for 20+ years will tell you that the 1990 and 2000 Census results were game-changers for the business. The two Census results that ended the 20th century brought the industry to life, catalyze viagra online d a huge expansion in both the media and advertising [...]
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