Archive for the ‘research’ Category
Bicultural Identity and Multicultural Marketing
Thursday, March 4th, 2010
Knowledge@Wharton posted an article on March 3 about multicultural marketing and bicultural identity. In it they examine how “ethnic-oriented marketing can backfire and even turn multicultural consumers against a product or service.”
The findings from the study reinforce what those of us who work in multicultural marketing have known for some time – if you [...]
Who will take the lead on Hispanic mobile, media companies or agencies?
Tuesday, March 2nd, 2010
Who will take the lead on Hispanic mobile, media companies or agencies?
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Budget Allocation Modeling for the Hispanic Market
Friday, February 5th, 2010
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
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Children of Spanish-Speaking Moms watch less TV
Tuesday, February 2nd, 2010
Sometimes Medicine, Public Health, Public Policy, Media and Advertising intersect in some interesting ways.
The L.A. Times just ran an interesting article citing the results of a Johns Hopkins University School of Medicine study comparing the TV consumption habits of children of Spanish-speaking Hispanic moms with those of English-speaking Hispanic moms. Interestingly, the study found that [...]
New Report From Pew Hispanic Center
Tuesday, December 22nd, 2009
The Pew Hispanic Center and the Pew Internet and American Life Project released a report today on Hispanic Online usage titled “Latinos Online, 2006-2008: Narrowing the Gap.”
I have not read the report yet, but the main takeaway that the press release emphasizes is that between 2006 and 2008, internet usage among Hispanic adults increased from [...]
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