radio « Think Multicultural

The economic slowdown and the Hispanic market: The Hispanic Advertising Market

Wednesday, October 15th, 2008

As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. As most of our readers already know, the Hispanic advertising industry has grown into a [...]

Posted in advertising, economics, hispanic, marketing, media, multicultural, online, press, print, radio, TV | 3 Comments »

Tiptoeing into mobile marketing

Wednesday, October 8th, 2008

I just wrote an article for MobileMarketer providing some tactical recommendations on how to start incorporate mobile marketing into your marketing mix. “When getting into the mobile marketing realm, start small â€“ well, short. A short message service (SMS) campaign is a great way to dabble in mobile marketing without taking a huge leap. Text [...]

Posted in advertising, interactive, marketing, mobile, print, radio, TV | No Comments »

Arbitron’s new PPM system’s effect on online advertising?

Monday, October 6th, 2008

As a member of the Association of Hispanic Advertising Agencies, I have been tracking the controversy regarding Arbitron’s new Portable People Meter (PPM) tracking service for radio for the last few months. This whole PPM thing appears to be a real threat to Hispanic advertising. While I have only casually been following the controversy, and [...]

Posted in advertising, african american, hispanic, interactive, marketing, press, radio, urban | No Comments »

A big deal that bodes well for integrated Hispanic communications

Monday, June 30th, 2008

Those of you who follow the Hispanic advertising trades have probably already read about Zubi Advertising’s $80 million multi-platform, multi-client media buy on Univision.com. I think this is a fantastic example of what a lot of forward-thinking professionals in Hispanic advertising have been pushing for many years – truly integrated marketing programs to reach the [...]

Posted in advertising, hispanic, interactive, marketing, media, mobile, multicultural, online, radio, TV | No Comments »

Why Did Online Ad Spending Pass Radio in 2007?

Friday, May 30th, 2008

Why did online ad spending pass radio in 2007? Measurability, accountability, and certainty. Although online advertising is not perfect when it comes to measurement, it is far and away better than whatever is second best.

Posted in advertising, interactive, media, radio | No Comments »