Archive for the ‘radio’ Category
8 Predictions that Won’t Happen in Hispanic Marketing in 2012
Thursday, January 5th, 2012
It’s that time of year – when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I’ve decided to make 8 predictions of what I don’t [...]
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Moving beyond language in Hispanic advertising
Thursday, July 21st, 2011
David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]
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Is Univision’s in-house ad agency good for the industry?
Tuesday, June 21st, 2011
Univision is getting into the advertising agency business. Is this a good thing for the Hispanic advertising business?
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Are we approaching Hispanic Social Media all wrong?
Thursday, March 3rd, 2011
(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]
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Leading with digital in the Hispanic market
Tuesday, December 7th, 2010
(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 12/2/2010) As digital continues to turn the advertising world on its head, you’ve no doubt heard digital marketing evangelists talk about the need to “lead with digital.” What they are typically referring to is 180 degree change away from the common [...]
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