Archive for the ‘radio’ Category
The Changing World Of Hispanic Direct Response
Friday, March 5th, 2010
(this blog post originally ran on MediaPost’s EngageHispanic on 3/4/10)
For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. [...]
Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 )
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
The Hispanic Youth Market – Too Big To Ignore
Thursday, July 16th, 2009
The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.
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The end of http:// and .com?
Tuesday, June 9th, 2009
I heard a radio ad today (yes, real live, terrestrial radio) where they did their regular radio pitch, but then at the end they didn’t give their web address.
What kind of radio ad doesn’t give their web address at the end of the ad?
The kind that finishes by saying “You can Google ‘Brandweek’s Superbrands’ for [...]
New Years Resolutions for Hispanic Marketers
Friday, December 12th, 2008
As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]
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