print « Think Multicultural

Interesting post on LGBT market

Monday, March 8th, 2010

I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]

Posted in GLBT, advertising, demographics, events, interactive, marketing, media, print | No Comments »

The Hispanic Youth Market – Too Big To Ignore

Thursday, July 16th, 2009

The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.

Posted in Facebook, Multicultural Advertising, TV, advertising, blogs, demographics, hispanic, immigration, interactive, marketing, media, multicultural, music, online, print, radio, research, social media, social networking | No Comments »

How to reach [multicultural] youth

Tuesday, July 14th, 2009

Some interesting reports and articles on how to reach multicultural and general market youth

Posted in Facebook, Multicultural Advertising, advertising, african american, asian, demographics, hispanic, interactive, marketing, media, mobile, multicultural, print, social media, social networking, technology, urban | No Comments »

A Lesson in Blogs

Monday, February 16th, 2009

Hereâ€™s an important lesson in Web 2.0: Bloggers are not journalists.
At least this blogger isn’t a journalist. I’m a guy who works in marketing and posts something on a blog every once in a while. I have no editor, no fact checkers, and no policies of any sort (my wife corrects [...]

Posted in blogs, interactive, media, online, press, print | No Comments »

More on the Washington Examiner

Sunday, October 19th, 2008

In an update to one of my earlier posts, it seems that I am not the only person who hates the Washington Examiner and considers it wasteful.
How can advertisers really think that they are benefiting from this?
If print isn’t dead, it’s mortally wounded and won’t last long.

Posted in advertising, print | No Comments »