print « Think Multicultural

8 Predictions that Won’t Happen in Hispanic Marketing in 2012

Thursday, January 5th, 2012

It’s that time of year – when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I’ve decided to make 8 predictions of what I don’t [...]

Posted in advertising, demographics, entrepreneurship, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, print, radio, research, social media, social networking, TV, twitter | No Comments »

Are we approaching Hispanic Social Media all wrong?

Thursday, March 3rd, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]

Posted in advertising, conferences, demographics, events, Facebook, hispanic, immigration, interactive, marketing, media, multicultural, online, print, radio, research, social media, social networking, technology, TV, twitter | 3 Comments »

2011: The Year of Creative Destruction in Hispanic Marketing

Thursday, January 6th, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 1/6/2011) I made the bold prediction almost a year ago today that Hispanic marketing was in for big changes in 2011. I have to admit I think I will be proven wrong. I think 2011 will result in even more changes [...]

Posted in advertising, demographics, Facebook, hispanic, interactive, marketing, mobile, multicultural, Multicultural Advertising, online, PR, print, research, social media, social networking | 9 Comments »

Leading with digital in the Hispanic market

Tuesday, December 7th, 2010

(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 12/2/2010) As digital continues to turn the advertising world on its head, you’ve no doubt heard digital marketing evangelists talk about the need to “lead with digital.” What they are typically referring to is 180 degree change away from the common [...]

Posted in advertising, hispanic, interactive, marketing, media, multicultural, online, Paid Search, print, radio, research, Search Engine Marketing, social media, social networking, technology, TV, Web 2.0 | No Comments »

Engaging Hispanic Businesses

Thursday, July 1st, 2010

(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 7/1/10) B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to [...]

Posted in advertising, entrepreneurship, hispanic, interactive, marketing, media, online, print, research, social media, social networking | No Comments »

Archive for the ‘print’ Category

Search the blog

Read the popular posts & comments

See blog posts from the past