Archive for the ‘print’ Category
Engaging Hispanic Businesses
Thursday, July 1st, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 7/1/10)
B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to [...]
Interesting post on LGBT market
Monday, March 8th, 2010
I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]
The Hispanic Youth Market – Too Big To Ignore
Thursday, July 16th, 2009
The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.
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How to reach [multicultural] youth
Tuesday, July 14th, 2009
Some interesting reports and articles on how to reach multicultural and general market youth
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A Lesson in Blogs
Monday, February 16th, 2009
Here’s an important lesson in Web 2.0: Bloggers are not journalists.
At least this blogger isn’t a journalist. I’m a guy who works in marketing and posts something on a blog every once in a while. I have no editor, no fact checkers, and no policies of any sort (my wife corrects [...]
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