Archive for the ‘press’ Category
Tracking Hispanic Online Ad Spend
Friday, January 11th, 2008
Those of you who subscribe to or have read Hispanic Market Weekly are familiar with a regular report they do on Hispanic advertising activity in different industries. They call them “Industry Snapshots” and they are great reports, full of interesting, insightful and useful information for anyone interested in Hispanic marketing. In addition to listing out [...]
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More on the Death of Marketing y Medios
Thursday, October 25th, 2007
Seemingly in response to my questions from yesterday, Adweek released an “Open Letter to MyM Clients and Readers” today. According to Adweek, the reason that they killed MyM is because Hispanic advertising is no longer a separate discipline, but rather an essential part of advertisers’ broader marketing plans. As they wrote: As marketers are becoming [...]
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Where is Hispanic Advertising?
Wednesday, October 24th, 2007
I haven’t had time to write my thoughts out on this one, but I have a question. What do these two stories have to do with each other? ‘Hoy’ Joins Google Print Program http://www.mediabuyerplanner.com/2007/10/23/hoy-joins-google-print-program/ The Death of Marketing y Medios http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003661608 Has Hispanic advertising arrived? Is it so mainstream that it doesn’t merit treatment in [...]
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Facebooklash
Thursday, October 18th, 2007
The backlash against Facebook has started. That’s not really shocking news. Everything that gets as much hype as Facebook has recently must have a backlash. It’s some kind of psychology rule that I would probably know if I had ever taken psychology. But I didn’t. When I talk about a backlash against Facebook, I’m not [...]
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The Cost of Discriminating Against Latinos
Tuesday, August 28th, 2007
Inspired by the backlash against Andy Rooney’s recent baseball-related comments that “today’s baseball stars are all guys named Rodriguez to me,” Stephen Dubner at the Freakonomics blog today is examining the cost of discriminating against Latinos. What Dubner’s entry seems to imply is that the unacceptability (or “cost” as he puts it) of discriminating against [...]
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