Archive for the ‘press’ Category
Nissan’s new multicultural agency
Wednesday, October 1st, 2008
If you haven’t heard yet, Nissan has selected a team of Omnicom agencies to handle their multicultural business, valued at over $35 million per year. If you have an AdAge account, you can read the story here. I am really fascinated by the process and ultimately the decision Nissan made. Announced early in the year [...]
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Obama’s text message bring mobile marketing to the forefront
Tuesday, August 26th, 2008
I’m sure you’ve all heard about Barack Obama’s text message announcement of his Vice Presidential running mate Joe Biden late Friday. According to Nielsen, the text message reached almost 3 million people / cell phones. While there is some debate as to whether the mobile announcement was a success (many news outlets broke the story [...]
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Online job searchers are 47% more likely to be African-American
Thursday, August 21st, 2008
A recent report by Scarborough Research highlights some interesting demographic trends among online job searchers – in particular that they are 47% more likely to African-American. The report also notes that online job searchers are more likely to be in the coveted 18-34 age group. As more and more companies look to diversify their employee [...]
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Who has more reach – Univision or a Hispanic Web site?
Wednesday, August 6th, 2008
I had a very interesting conversation with the CEO of a prominent Hispanic Web publisher yesterday. We were discussing the challenges facing the Hispanic online advertising market, vis-a-vis the latest AdAge Hispanic Fact Pack that showed online received a paltry 4.6% of all Hispanic advertising expenditures vs. the 63%+ that went to broadcast and local [...]
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Testing Mobile in the Hispanic Market
Monday, July 14th, 2008
I’ve been talking a lot lately about a pilot mobile program our agency developed for the U.S. Army. Mobile Marketer just ran this story on the program. Without sounding too self-serving here, I think this was a very interesting program for 2 reasons: 1. It was a dedicated Hispanic mobile program (which you don’t see [...]
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