Archive for the ‘press’ Category
If digital agencies replace traditional agencies, where does that leave Hispanic agencies?
Tuesday, August 11th, 2009
If digital agencies replace traditional agencies, where does that leave hispanic agencies?
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Sensis named second fastest growing Hispanic-owned business in America!
Thursday, August 6th, 2009
Sensis named second fastest growing Hispanic-owned business in America.
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Hispanic AOR RFP on Twitter?
Wednesday, April 29th, 2009
Did you hear about the first agency selection RFP distributed via Twitter? Last Thursday, Current Network became the first brand to solicit agencies via Twitter to receive RFPs for its account review. Just another chapter in the burgeoning popularity of Twitter? Or just a side-show stunt for a brand to get some free PR. While [...]
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Will Advertising Fail?
Wednesday, April 1st, 2009
There is a heated debate underway in the blogosphere on the very basis of our entire industry – will advertising, particularly on the Internet, survive? A professor (Eric Clemons, Professor of Operations and Information Management) from my alma mater, The Wharton School of Business, claims that paid advertising as we’ve all come to know it [...]
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AP Story on Multicultural Advertising
Monday, March 2nd, 2009
There is an interesting story working the wires by the AP regarding multicultural advertising in the post-Obama election world. The piece prompts an interesting question – does multicultural advertising reflect the world we live in today or is it helping shape the world. The classic “chicken or the egg” question. Would love to hear your [...]
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