press « Think Multicultural

AHAA Response to ANA Multicultural Marketing Conference

Tuesday, November 16th, 2010

(this is a special guest blog post from Jessica Pantanini, chair of the Association of Hispanic Advertising Agencies (AHAA)) Last week, the Association of National Advertisers (ANA) held its annual Multicultural Marketing Conference, and despite a heavy-hitting agenda focused on the importance of targeted and relevant communication to drive growth in the multicultural segment, many [...]

Posted in advertising, conferences, demographics, hispanic, marketing, media, multicultural, Multicultural Advertising, press | No Comments »

Agency Web sites

Wednesday, November 25th, 2009

With everyone having one foot out the door the day before Thanksgiving, I will send you all off with some quick thoughts on Lopez Negrete’s new Web site (a prominent Hispanic advertising based in Houston, Texas) 1. First, why is the launch of an agency Web site worthy of an email blast from HispanicAd.com? Was [...]

Posted in advertising, hispanic, interactive, metrics, online, press | 2 Comments »

Twitter Land Grab

Thursday, November 5th, 2009

This is an interesting social media story growing out of an unfortunate news story. It is all over the news that there was a shooting incident today at Ft. Hood outside of Killeen, TX. The interesting social media story is that within hours, if not minutes, of the shootings the Austin American-Statesman set up a [...]

Posted in advertising, interactive, media, online, press, twitter, Web 2.0 | 1 Comment »