Archive for the ‘press’ Category

Agency Web sites

Wednesday, November 25th, 2009

With everyone having one foot out the door the day before Thanksgiving, I will send you all off with some quick thoughts on Lopez Negrete’s new Web site (a prominent Hispanic advertising based in Houston, Texas)
1. First, why is the launch of an agency Web site worthy of an email blast from HispanicAd.com? Was it [...]

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Twitter Land Grab

Thursday, November 5th, 2009

This is an interesting social media story growing out of an unfortunate news story.
It is all over the news that there was a shooting incident today at Ft. Hood outside of Killeen, TX.
The interesting social media story is that within hours, if not minutes, of the shootings the Austin American-Statesman set up a [...]

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If digital agencies replace traditional agencies, where does that leave Hispanic agencies?

Tuesday, August 11th, 2009

If digital agencies replace traditional agencies, where does that leave hispanic agencies?

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Sensis named second fastest growing Hispanic-owned business in America!

Thursday, August 6th, 2009

Sensis named second fastest growing Hispanic-owned business in America.

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Hispanic AOR RFP on Twitter?

Wednesday, April 29th, 2009

Did you hear about the first agency selection RFP distributed via Twitter?
Last Thursday, Current Network became the first brand to solicit agencies via Twitter to receive RFPs for its account review.
Just another chapter in the burgeoning popularity of Twitter? Or just a side-show stunt for a brand to get some free PR.
While I tend to [...]

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