press « Think Multicultural

Agility is the Key to Effective Hispanic Social Media Development

Monday, October 17th, 2011

What makes Hispanic social media more challenging than general market social media marketing and more difficult traditional Hispanic marketing? I would argue two fundamental things: • Hispanics are early adopters of new technology, especially within the social media realm (we’re basically dealing with an “early adopter” consumer segment) • Traditional Hispanic marketing is fairly predictable [...]

Posted in Facebook, hispanic, interactive, Linkedin, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, press, research, social media, social networking, technology, twitter, Web 2.0 | 2 Comments »

Young Hispanics – what term do you prefer?

Tuesday, June 14th, 2011

NGLs – New Generation Latinos? Biculturals ? Latino Youth? Latino Millennials? Remember Generación ñ? It seems like every year a new term hits the industry to describe U.S.-born, acculturated Hispanic youth. While I don’t have a personal preference, I think all these terms are starting to get confusing, especially to marketing executives that are the [...]

Posted in advertising, demographics, hispanic, marketing, multicultural, press, research, youth | 4 Comments »

Using Personas to Engage Hispanics: A “how-to guide”

Thursday, May 5th, 2011

During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]

Posted in advertising, demographics, e-commerce, Facebook, hispanic, interactive, marketing, media, metrics, mobile, multicultural, Multicultural Advertising, online, press, research, social media, technology | No Comments »

Wharton looks at “America’s Growing Hispanic Population”

Thursday, April 28th, 2011

Knowledge @ Wharton just published an interesting piece evaluating the implications of the growing Hispanic population as revealed by the latest 2010 U.S. Census numbers. I know everybody and their mother is putting out their analysis of the U.S. Census figures these days, particularly as they relate to the Hispanic population. However this article is [...]

Posted in advertising, demographics, Diversity, economics, hispanic, immigration, marketing, multicultural, politics, press, research, urban | No Comments »

El Pollo Loco’s decision a serious blow to Hispanic ad agencies

Monday, January 17th, 2011

You may or may not have been following the trades about El Pollo Loco’s – a chain of Mexican chicken quick service restaurants mostly in Southern California – decision to put their advertising account on review. While the review has gotten some attention as a result of El Pollo Loco’s decision to consolidate their general [...]

Posted in advertising, hispanic, marketing, multicultural, press | 1 Comment »