Archive for the ‘press’ Category
Hispanic Marketing Conferences and the State of the Industry
Thursday, May 2nd, 2013
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]
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El Pollo Loco's decision a serious blow to Hispanic ad agencies
Monday, January 17th, 2011
You may or may not have been following the trades about El Pollo Loco’s – a chain of Mexican chicken quick service restaurants mostly in Sout viagra pills hern California – decision to put their advertising account on review. While the review has gotten some attention as a result of El Pollo Loco’s decision to [...]
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AHAA Response to ANA Multicultural Marketing Conference
Tuesday, November 16th, 2010
(this is a special guest blog post from Jessica Pantanini, chair of the Association of Hispanic Advertising Agencies (AHAA)) Last week, the Association of National Advertisers (ANA) held its annual Multicultural Marketing Conference, and despite a buying cialis online heavy-hitting agenda focused on the importance of targeted and relevant communication to drive growth in the [...]
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Agency Web sites
Wednesday, November 25th, 2009
With everyone having one foot out the door the day before Thanksgiving, I will send you all off with some quick thoughts on Lopez Negrete’s new Web site (a prominent Hispanic advertising based in Houston, Texas) 1. First, why is the launch of an agency Web site worthy of an email blast from HispanicAd.com? Was [...]
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Twitter Land Grab
Thursday, November 5th, 2009
This is an interesting social media story growing out of an unfortunate news story. It is all over the news that there was a shooting incident today at Ft. Hood outside of Killeen, TX. The interesting social media story is that within hours, if not minutes, of the shootings the Austin American-Statesman set up a [...]
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