Archive for the ‘PR’ Category
“Digital Divas”: Another Example of the Digital Divide
Sunday, March 6th, 2011
A story on HispanicPRBlog.com caught my attention today – and not for the reasons you might think. The story was about an event organized by Porter Novelli and attended by numerous top Hispanic PR firms interviewing “Digital Divas.” The reason the story caught my attention was that I assumed it was an event featuring Latina [...]
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2011: The Year of Creative Destruction in Hispanic Marketing
Thursday, January 6th, 2011
(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 1/6/2011) I made the bold prediction almost a year ago today that Hispanic marketing was in for big changes in 2011. I have to admit I think I will be proven wrong. I think 2011 will result in even more changes [...]
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Thoughts on the Latino2 Conference and LATISM in general
Wednesday, September 29th, 2010
On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]
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Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10) If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social. Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly [...]
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As Agencies Evolve, Where Do Hispanic Shops Fit?
Thursday, May 6th, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10) Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing. Corcoran’s session, entitled “The Role [...]
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