PR « Think Multicultural

Hispanics are more social, but do they behave differently in social media?

Thursday, September 2nd, 2010

(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10)
If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social.
Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly social [...]

Posted in Facebook, PR, Web 2.0, advertising, blogs, hispanic, interactive, marketing, media, online, research, social media, social networking, technology, twitter | No Comments »

As Agencies Evolve, Where Do Hispanic Shops Fit?

Thursday, May 6th, 2010

(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10)
Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing.
Corcoran’s session, entitled “The Role of Agencies [...]

Posted in Multicultural Advertising, PR, advertising, conferences, events, hispanic, interactive, marketing, media, multicultural, research, social media | 1 Comment »