Archive for the ‘PR’ Category
Welcome to the new ThinkMulticultural.com!
Wednesday, February 24th, 2010
Check out the new look ThinkMulticultural.com blog!
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Sensis named second fastest growing Hispanic-owned business in America!
Thursday, August 6th, 2009
Sensis named second fastest growing Hispanic-owned business in America.
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Hispanic AOR RFP on Twitter?
Wednesday, April 29th, 2009
Did you hear about the first agency selection RFP distributed via Twitter?
Last Thursday, Current Network became the first brand to solicit agencies via Twitter to receive RFPs for its account review.
Just another chapter in the burgeoning popularity of Twitter? Or just a side-show stunt for a brand to get some free PR.
While I tend to [...]
Will Advertising Fail?
Wednesday, April 1st, 2009
There is a heated debate underway in the blogosphere on the very basis of our entire industry – will advertising, particularly on the Internet, survive?
A professor (Eric Clemons, Professor of Operations and Information Management) from my alma mater, The Wharton School of Business, claims that paid advertising as we’ve all come to know it and [...]
More thoughts on multicultural shops being at risk
Thursday, March 12th, 2009
Alberto Ferrer from The Vidal Partnership and AdAge’s Big Tent posted an interesting piece yesterday on the threats general market agency “partners” pose to multicultural agencies, particularly in these tough economic times.
The conundrum Alberto discusses can be more broadly applied to all specialist agencies. At the end of the day, most clients want to directly [...]
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