Archive for the ‘PR’ Category
8 Predictions that Won’t Happen in Hispanic Marketing in 2012
Thursday, January 5th, 2012
It’s that time of year – when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I’ve decided to make 8 predictions of what I don’t [...]
Read more
Moving beyond the Hispanic “Right Spend” Argument
Thursday, November 3rd, 2011
If there is a concept older than the abuelita in the Spanish language TV spot it’s the argument that marketers are not investing enough in U.S. Hispanic advertising and media – that they haven’t reached the mythical “right spend” figure. Right spend is usually defined as the percentage of a marketers advertising and marketing budget [...]
Read more
Agility is the Key to Effective Hispanic Social Media Development
Monday, October 17th, 2011
What makes Hispanic social media more challenging than general market social media marketing and more difficult traditional Hispanic marketing? I would argue two fundamental things: • Hispanics are early adopters of new technology, especially within the social media realm (we’re basically dealing with an “early adopter” consumer segment) • Traditional Hispanic marketing is fairly predictable [...]
Read more
Has 2011 actually been the year of creative destruction in Hispanic marketing?
Thursday, September 29th, 2011
If you read my blog posts either here or on MediaPost with any regularity, you’ve likely read my controversial January 2011 piece entitled “2011: The Year Of Creative Destruction.” If you haven’t read it, give it a once over (it’s re-posted at the end of this blog) As we near the end of 2011 (isn’t [...]
Read more
More on “Digital Divas”
Tuesday, March 8th, 2011
So my last post appears to have rubbed some folks the wrong way. Let me clear the air. First, I was not criticizing the “Digital Divas” event, belittling the panelists, or in any way questioning the quality of the event. Second, I was not writing an article summarizing the particulars of the event, as a [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
