Over at Big Tent there’s further evidence that if you’re going to wander into the US Hispanic market, you need to be sure you’ve done your homework first and have the right knowledge and advice.
Today’s Wall Street Journal has an article ($) about how Hispanics are key to the upcoming presidential primaries and how the leading candidates are reaching out to them.
This is the key part: “With Super Tuesday looming as a potential make-or-break day for Hillary Clinton and Barack Obama, strategists for Mrs. Clinton are reinforcing efforts to woo Latinos, who could swing results in key states.”
If you’re not already familiar with it, CandidatoUSA is a new website that covers Hispanic politics and voting issues.
The have a really interesting post today on Hispanic political involvement and the “Sleeping Giant” that is unused Hispanic voting power.